Module: Marketing Communications

Communication Plan

Client: Laurier

My role in this project: Creative Director - Come out with creative concept. In charge of designing the creatives and ensuring all action strategies and tactics follow through the theme.

 

Marketing Communications is one of the first year module in Diploma in Advertising and Public Relations. "Love your V" campaign is a campaign to promote Laurier's Super Slimguard as a comfortable, absorbent yet thin pad to our target audience. It is also to improve the quality image the consumers have of Laurier's product. The main objective is to further distinguish Laurier as a high quality brand and also a caring brand.