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Module: Visual Communication - Promoting a new product
Packaging/Print Advertisements
Client: Toblerone
My role in this project: Creative Director
In this project, we were given the task to create a new flavour for any chocolate brand. We were supposed to create the packaging and neccessary print advertisements for new product.
My group chose Toblerone and created a new flavour specially for Valentines Day!
Strawberry and cheese flavoured chocolate.
Headline/concept: "Cheese's the one" (She/He's the one)
Tagline: Treasure the taste, treasure the love.
Bus stop Ad
Print Ad
Packaging will have letter at the base to enable customization of words or purchasing more to form names of recipients. They can purchase more to form a sentence or a phrase, and will make the gift special.
To make the packaging more unique, we want to include little love quotes and phrases inside the packaging. Once the recipent opens up the chocolate by tearing along the dotted line (as seen on packaging above), different phrases will be printed on it.
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