Under Xcite, direct mailer will be sent to potential advertisers with an email as a follow up. An educational video will be made to educate them about programmatic. We made it easier to understand by personifying each programmatic jargon with an illustrated character. 

 

Under Xperience, we want to let potential advertisers experience and understand how programmatic works through this Digital Interactive Roadmap. The platform would be in the user’s point of view; allowing them to experience the actual route that their ad would go through, and how long the process would take. Thus, this digital map will let them experience for themselves first-hand what happens to their ad, where it is placed, who it will target and how programmatic advertising can benefit their company as a whole. It will be on a touch-screen monitor and potential advertisers can control the buttons to “walk” through the route.

 

The person controlling will meet different characters that represents the different processes. The characters will also explain how the process works. At the end of this interactive roadmap, an evaluation box will pop-up to allow feedback from the user. After this evaluation box, a pop-up box will show to allow interested advertisers to key in their email. A follow-up email will be sent to them to explain the details and give information about Xaxis and how they can engage Xaxis. The monitor will be placed in different advertising, marketing and digital conferences or exhibitions under Xaxis’s booth. Campaign brochures will be given out during the conferences. These brochures will include the upcoming events and the ways to engage with Xaxis. A QR code will be included in the brochure which will link to the video.

 

Under Xpert, we have the Mobile Application, which allows clients to find out about the progress of the ad that they put up - in terms of the number of viewers, click-through rates, whether anyone made an actual purchase through their ad, and a bar chart that shows the progress of their ad’s growth over a series of months. Besides that, we will have a “programmatic dictionary” section where they can scroll through the hundreds of words related to programmatic advertising, from A-Z, and see each and every word’s definition. This will be useful for them if they come across any tech terms they do not understand, and can refer to it as a guide.
 

Our clients will automatically own an account of their own when they choose to work with Xaxis. They can then log in and see the above-mentioned features.

With this app, it will keep them regularly updated on the progress of their advertisement at their own convenience. With the programmatic dictionary, it will bring them better understanding of programmatic and solve any confusion they may have on programmatic.

 

We will also implement Programmatic Infographic (take-away). This infographic will be a static version of the digital roadmap, which potential advertisers can bring it back and read it during their free time. This infographic explains the process of programmatic and allow them to understand it easily. Production of these infographics would be during the first few weeks of the campaign, and will be given out to target publics throughout the campaign.